Current location:health >>
Ethiopian region looks to develop tourism
health3People have gathered around
IntroductionIn Oromia, Ethiopia's largest regional state, local and Chinese tourism experts are collaboratin ...
In Oromia, Ethiopia's largest regional state, local and Chinese tourism experts are collaborating to promote hidden attractions to make the region worth visiting.
Lelise Dhugaa, Oromia's tourism commissioner, says a cross-cultural collaboration is gaining momentum as more Chinese tour operators and interpreters engage in the region's tourism sector.
"We are collaborating with Chinese tour operators and language experts to promote our tourist destinations and attract more Chinese tourists to Ethiopia, in particular to the Oromia region," Dhugaa says.
The Oromia Tourism Commission recently launched a website, which says "Visit Oromia-Google arts and culture", to promote the region's diverse land, cultures, traditions and long history. The website was launched during a Tourism and Technology Week organized by the Oromia Tourism Commission that aims to create a policy-discussion platform for tourism-related issues and promote the country's tourism destinations using digital technology.
"We are using a digital technology, the first of its kind in Ethiopia, to promote the nation's food, costumes and touristic destinations," Dhugaa says.
According to the commissioner, agreements have been reached with Chinese firms to develop tourism destinations and boost business-to-business relations as part of cementing cooperation in the tourism sector.
"We have also launched 'Visit Oromia' on Chinese social media platforms," Dhugaa says.
Dhugaa adds that Chinese tourists who visit the region for the first time would not face communication barriers as Chinese firms and interpreters will serve them.
Sileshi Girma, state minister of tourism in charge of developing tourism destinations in Ethiopia, says his office has identified China, Africa and the Middle East as core markets for tourism development in Ethiopia. Noting that Ethiopia's rich natural and historical tourist attractions are slightly promoted, Girma says the use of digital technology will be a game changer to promote the nation's unique tourism destinations. He says the Ethiopian government has established a partnership with its Chinese counterpart to develop the nation's tourism sector and that has increased the number of Chinese people showing interest in visiting the country and investing in the tourism and hospitality sector.
"China is becoming a core market. It is no longer a potential market because we have started receiving more clients from China. Hence, we also have Chinese language-speaking tour guides and restaurants in Addis Ababa and beyond," Girma says.
Tags:
Reprint:Friends are welcome to share on the Internet, but please indicate the source of the article when reprinting it.“International Inquest news portal”。http://latvia.arnoldview.org/news-34c599941.html
Related articles
Inquiry slams UK authorities for failures that killed thousands in infected blood scandal
healthLONDON (AP) — British authorities and the country’s public health service knowingly exposed tens of ...
【health】
Read moreCBA roundup: Beijing rallies past Shanxi, Shandong smashes Jiangsu
health(Xinhua) 09:44, December 08, 2023BEIJING, Dec. 7 (Xinhua) -- Marcus Keene scored 29 points to help t ...
【health】
Read moreChina Eases Visa Rules for International Students
healthContact Us HomeNewsHighlightACWF NewsSocietyWom ...
【health】
Read more
Popular articles
- Supreme Court declines to hear challenge to Maryland ban on rifles known as assault weapons
- China to Improve Sci
- China Celebrates Farmers' Harvest Festival
- Products from Various Countries & Regions on Display at CIFTIS
- Nadal returns to Roland Garros to practice amid doubts over fitness and form
- Qixi Festival Marked in Xi'an, NW China
Latest articles
Brazil replaces injured goalkeeper Ederson in Copa America squad
Tourism Featuring ASEAN Cultures Heats up in Border Region
China Focus: Schools Kickstart New Semester with Effective COVID Control
Hezhe People Enjoy Colorful Life in Heilongjiang, NE China
Kosovo prepares a new draft law on renting prison cells to Denmark after the first proposal failed
China Continues Crackdown on Irregularities of Off
LINKS
- China Strengthens Efforts to Protect Asian Elephants
- Record 11.93 Mln Students to Take China's College Entrance Exam
- China Releases National Standards for Digital Textbooks in Primary, Middle Schools
- China Sees Wider High School Education Coverage
- China's Sci
- Beijing 2022 Venue 'Ice Ribbon' Opens to Public
- Grassroots Healthcare Institutions Increasingly Attractive to Medical Talent: Authority
- China Ensures Healthcare Access for All 510 Mln Rural Residents
- Schools in N China Organize After
- China Inaugurates Second National Botanical Garden